I use it for my clients at Tafe and the outcome if awesome every time, as my clients and I are happy with it. This is a great product, with a noticeable difference after just one wash! The transition to white hair is not easy- and Fudge has helped a lot because this shampoo tones down the yellow from the bleaching, I only leave on 5 minutes because other reviewers that said it can turn your hair purple if left on too long- it's a strong formula. I used this shampoo 2-3 times a week. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. It does wash out though so not a permanent color. And about the conditioner, I find it’s not necessary. I had a balayage done with blonde ends, after a few weeks the ends were more yellow than I liked. It always gives me a gorgeous steel grey color. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Reviewed in the United States on February 18, 2019. you will not regret getting this toning shampoo. I have been using this shampoo for several years. Reviewed in the United States on September 26, 2020. It isn’t a bad smell but almost cologne like, just not something I want to smell in my shampoo. It also analyzes reviews to verify trustworthiness. Reviewed in the United Kingdom on 3 February 2019 Size: 250 ml Verified Purchase My hair was before was really yellow/brassy so I put this on damp hair and sat with it on for half an hour and my hair came out really toned down and quite ashy. I have bought the matching conditioner a couple times but found it doesn’t make a difference when I use it versus a non purple conditioner. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! The first wash took away some of the brassy tones, and the second wash really brought out the more lavender tones. 2,042 global ratings | 323 global reviews, Reviewed in the United States on May 19, 2020. I only kept it on for about 2-4 minutes. For a basic purple shampoo, you’ll typically spend between $6 and $12. I was so happy with the immediate results of this shampoo but it is not worth losing half my hair. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. I can see the difference after one wash. In fact last time I was at the salon I had a different stylist who stepped in to help and she told me she could tell I use a high quality purple shampoo. Recently I ordered a new bottle and they have changed the new scent, is not my favorite. It does a great job at toning your hair, better than any other purple shampoo I’ve tried. It does a great job at toning your hair, better than any other purple shampoo I’ve tried. Warning however, this shampoo will temporarily stain your hands and fingernails! I wish I’d taken a before photo because it’s taken my blonde hair from more golden to an icier blonde and I love it! The ends were lighter and whiter, no yellow. Best purple shampoo I've tried - I've tried clariol shimmer lights, the generic from Sally's, and Schwarzkopf's as well. I swear by this stuff! It drys my hair out so I don't use too often but it does work well. Reviewed in the United States on April 9, 2019, Love this shampoo, it smells great and really brings out the ashy tones. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. I stopped using the shampoo but the damage has been done and 2 months later I still have breakage and losing length everyday.
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